Project Title: SAS Corporate Branding
Description: Writer and concept creator for a corporate branding exercise for SAS. Partnered with two SAS in-house designers to create concepts that follow a provocative “Did you know?” approach. Concepts were intended to promote SAS capabilities in emerging technologies like machine learning, AI and the Internet of Things. The campaigns were meant to break through the clutter, and help potential and existing customers better understand that SAS is more than just statistics.
Role: Copywriter, Concept Creator