About This Project

Project Title: Cree Hearts & Minds Campaign

Description: Creative Director and writer for the Hearts & Minds campaign. Created for Cree employees to introduce a new HR system called accessHR. A series of videos and print and digital tactics were produced that were part of a larger change management initiative.

For: Cree

Production: Creative Est.

Role: Creative Director

URL: Cree Video #2 and Cree Video #1