About This Project

Project Title: IBM Watson Trend “Beauticorn” Campaign

Description: Executive Creative Director and concept contributor for the “Beauticorn” IBM Watson Trend campaign. This campaign used video to educate the general population on how to use the IBM Watson Trend app which helped spot consumer spending trends during the holiday season.

For: IBM Watson/Centerline Digital

Role: Executive Creative Director

URL: IBM Beauticorn Video 



Brand Identity, Digital, Video
Branding, Campaign Creation, Creative Direction, Video