About This Project

Project Title: Oxygen Rebranding Pitch

Description: Created :90 and :30 second sizzle reels, Out of Home promotional pieces and iPad app for the Oxygen Network as part of a pitch to develop an identity system that brings the new programming to life on all platforms.

For: Oxygen/thelab nyc

Role: Copy Director, Copywriter


Brand Identity, Video
Branding, Campaign Creation, Creative Direction, Video